What is Ideation ?

Ideation is a structured process whereby you arrive at a well defined Problem (not the solution) which you can solve for, targeting a set of identified Prospects, and which is significant enough that those prospects may be willing to Pay for or Use - MH

(Execution is a follow-on process whereby you create a Solution for the above Problem)

Who is it for ?

It is for anyone who can think i.e. Everyone! If you have ever wondered how to make things Better (not just different), if you wish to make an Impact, then our Ideation workshops and advisory offerings are just for you!

Go ahead, Think...and let us help you get started with the Doing!

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enabling innovation

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